Every business owner want to advertise, but many are put off by the idea advertising is expensive and that cheap advertising methods don't work. It is true you do need to spend some money on advertising, but it isn't true you need to have a huge budget to create a successful advertising campaign. It's also a fact effective advertising doesn't cost you money, but makes you money. Effective advertising brings a return on investment, so it doesn't matter how much money you spend as long as you get that money back plus something extra.
So how do you create a cheap yet effective advertising campaign?
One of the first things you can do is forget spending money on very big ads filled with colour. There's a belief large colourful advertisements are more effective than smaller, plain ones, when that just isn't true.
So how do you create a cheap yet effective advertising campaign?
One of the first things you can do is forget spending money on very big ads filled with colour. There's a belief large colourful advertisements are more effective than smaller, plain ones, when that just isn't true.